Indie Live is a Gainesville music series hosted by Heartwood Soundstage and Swamp Records. They requested an update to their branding that would reflect the creative and lively atmosphere of the shows. The branding concept is inspired by crafty cut-and-paste geometric shapes and the vibrancy of indie music. A combination of upper and lowercase letters in the logo contributes playfulness, while a spark lights up the logo with excitement as a stage light would a band.
BRANDING
ILLUSTRATION
SOCIAL MEDIA
BRANDING
SOCIAL MEDIA
Examples of how to use branding assets and colors, demonstrated with the names of local indie bands.
SKETCHES
