Quail Hollow Conservation Fest is a Gainesville music festival hosted by Quail Hollow band in an effort to raise money for local conservation efforts. The branding concept is inspired by a music circle one might participate in while camping; bringing community together through music. Illustrated instruments made from tree trunks, combined oceanic and forest imagery, and a bright vintage color scheme sets the stage for an evening of enjoying nature and music.
BRANDING
ILLUSTRATION
SOCIAL MEDIA
PRINT MEDIA
BRANDING
SOCIAL MEDIA
PRINT MEDIA
PROPOSALS AND SKETCHES
Working with Quail Hollow and Heartwood Soundstage, I created six visual identity proposals for the music festival while they managed music and other logistics. Together, we agreed the camp aesthetic of option one worked well for the purpose of the festival bringing people together with music and the environment, adding illustration from option five and focusing on a patch-style logo.
option 1: camp
option 2: retro
option 3: nouveau
option 4: whimsical
option 5: illustrative
option 6: indie
